strategic digital marketing
As a group project, our team chose to take a dive into Abercrombie & Fitch's digital marketing strategy to provide recommendations to amplify its social media presence.
Client
Abercrombie & Fitch Co.
Semester
Spring ‘22
Abercrombie only uses branded keywords
Abercrombie is not utilizing social media to engage with its target market.
After conducting a digital audit our team identified two key problems in Abercrombie’s digital marketing efforts
The Problem:
In addition to the digital audit, I created mock social posts and display advertisements aimed at increasing brand awareness and engagement.
The Campaign:
To view our digital audit and campaign pitches take a look at our campaign deck linked below!Platforms Used: Adobe Illustrator, Canva, Instagram, and TwitterDisplay Advertisements
We wanted to create a set of display ads that reflected Abercrombie’s new branding while promoting their staple product: denim, their new athletic line: Your Personal Best, and their swimwear line.
Media: Abercrombie & Fitch and Miranda NegreteOur team identified an opportunity for Abercrombie to increase their presence and engagement on Instagram, Twitter, and Youtube.
Social Media Content
I set out to create Instagram posts to promote Abercrombie denim for Spring. The posts include three main feed posts and a sponsored advertisement.
Media: Miranda NegreteI set out to create three different Twitter posts to increase Twitter engagement and promote Abercrombies line Your Personal Best.
Media: Abercrombie & Fitch and Twitter: @anammartinezes1