advertising & creative communications
account executive
Client
Jimmy John’s
Semester
Fall ‘22
Our team researched the company Jimmy Johns to create a new advertising campaign for the sandwich shop. After performing an analysis of the external environment, internal environment, and target market we set out to address the identified problem through a new creative strategy. Take a look at our research and our campaign: Gourmet the Jimmy Johns Way.
While Jimmy John’s prides itself on being “Freaky Fresh,” their consumer perception may be a little stale.
The Problem:
“Gourmet the Jimmy John’s Way”
This campaign will focus on rebranding the negative connotation customers have with the sandwich chain.
The Campaign:
Platforms Used: Canva and Qualtrics