Data Visualization

Client

Alamo Drafthouse

Semester

For this project, our class analyzed mock customer data for Alamo Drafthouse to understand customer trends and provide recommendations to improve the sales and promotional efforts of the company.

Fall ‘21

After analyzing the data using Tableau we created several dashboards and a storyboard to reflect the trends we were able to identify and thus make recommendations on how Alamo Drafthouse Cinemas could move forward in a post-pandemic world.

To read our analysis take a look at our final report below.

Final Report

To view our dashboards take a look at our Tableau Packaged Workbook below.

Tableau Packaged Workbook

Platforms Used: Tableau and Microsoft Excel

Dashboards

We kept consistent with Alamo Draft House Cinema’s branding guide when creating our dashboard in Tableau. Additionally, we embedded a link within the brand’s logo that is linked to the Alamo Drafthouse website.

consumer behavior

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